Assembling and interpreting data is fine. Please do it. But it’s hard to make a purely analytical case for a highly innovative idea because data only shows what has happened, not what might happen.
If you really want to make the case for an innovative idea, then you need to go one step further. Don’t just gather data. Generate your own. Strengthen your case and bolster your own confidence – or expose flaws before you even make a major resource request – by running an experiment that investigates one or a handful of the key uncertainties that would need to be resolved for your idea to succeed.
More from source:Why You Have to Generate Your Own Data - Scott Anthony - Harvard Business Review
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